Ben Ayers
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Head of social media at communications agency Carat
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- SummaryAs Head of Social Media at Carat I am responsible for driving diversified income into the business and quickening the integration of social media into strategy and planning.
Supporting client directors and account colleagues, my team delivers first-class strategy and activation for a diverse range of clients. I am also part of a core team leading Aegis's global relationship with Facebook.
Previously, heading up social media marketing for ITV, I led the development of vibrant communities around programme and channel brands, boosting engagement and developing commercial opportunities for the ITV sales team.
I'm an award-winning communications professional with a background in journalism and have a proven track record of setting and delivering against ambitious strategic goals.
I comment on media industry developments for a range of publications, from Media Week to the Guardian and Financial Times.Specialties: Social media, marketing and PR strategy, brand strategy, digital media strategy, content strategy, community management, branding, coordinated communications, bought media, sponsorship, crisis management, writing, social media policy & guidelinesExperience- Oct 2010 - PresentHead of Social Media / CaratI am tasked with growing and developing Carat's social media expertise, starting with the formation of a specialist team serving the needs of Carat's growing roster of clients. We have grown from scratch to deliver significant diversified income into Carat and other companies within the Aegis UK group. The team delivers first class integrated strategy based on insights, while embedding 'social by design' practice into the planning teams. Clients include Disney, Royal Navy, Santander, Philips, Diageo, Lego, Vauxhall, Kellogg's & ASDA.
- Mar 2009 - Oct 2010Head of Social Media and Community / ITV
- Jul 2008 - Mar 2009PR Manager, ITV Consumer / ITV
- Apr 2007 - Jul 2008Senior Publicist, Factual and New Media / ITV
- Oct 2005 - Apr 2007Publicist, Factual and Entertainment / ITV
- Apr 2003 - Oct 2005Press Officer / Science Museum London
- Oct 2002 - Mar 2003Media Relations Officer (6 month contract) / Comic Relief
- Apr 2001 - Nov 2001Assistant Publicist, Factual Programmes / BBC
- Oct 2000 - Mar 2001Media Relations Assistant (6 month contract) / Comic Relief
- May 1999 - Oct 2000Reporter / Southern Daily Echo
EducationAdditional Information-
Websites:
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Honors:Revolution Award: Best use of Social Media (The X Factor), April 2010
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Interests:Cycling (road and MTB), history, archaeology, Scrabble
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Tweets
- Fiat pulls prank on its rival Volkswagen - parking new model outside its HQ as Google street view... http://t.co/6PHRYxSg
- Massive problems into and out of #waterloo. Turning round at Wimbledon to work from home.
- “@graemewood: My leaving 'card' from @caratuk http://t.co/iJQ6JvW2” < gutted am missing your send off. All the best!
- Roxanne, you don't have to wear that dress tonight http://t.co/jDfX3QqB
- Planet Earth Live really is pointless. Live trail on @BBCBreakfast w/Richard Hammond in empty field looking like he's had too many Harribos
- @TheLeeRamsay @thegarethmclean what he said. Not a clue.
- Turns out the QC who yesterday decided to prosecute Brooks had been turned over by the Screws. Odd it shld only come to light now...
- @thegarethmclean funnily enough we kicked off the meeting with a discussion about Mad Men and how toned down it is compared to reality
- I'm at Vauxhall Motors HQ (Luton, Bedfordshire) http://t.co/yWNueCR0
- Twitter's doing random unfollows again. Pls don't take personally! @twitter pls sort it.
- @dansumption yuck
- Facebook val based as much on where it's going. Newsfeed 'free exposure via page' myth a gamble but will pay off. Ad products catching up
- Wow, WSJ have something of a scoopMay 15, 12 from web Reply, Retweet, Favorite
- Little dude air drumming to Nirvana as he wakes up - love it http://t.co/ZbVTRtRwMay 15, 12 from web Reply, Retweet, Favorite
- Twitter tiptoes further into the media business http://t.co/hiHLER5k < nice analysis
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Checkins
- Vauxhall Motors HQGriffin House, Osbourne Rd
- Pennyhill Park HotelLondon Rd.
- Sunbury Leisure CentreNursery Road
- Isobar MobileFloor 7
- Terminal 5London Heathrow Airport (LHR)
- The Old Pro541 Ramona St.
- Facebook 1050 Building 11050 Page Mill Rd
- Facebook 1050 Building 11050 Page Mill Rd
- Molesey Boat ClubBarge Wk
- Google UK123 Buckingham Palace Rd
- Chessington World of AdventuresLeatherhead Road
- Terminal 5London Heathrow Airport (LHR)
- Cupola Pizzeria845 Market St., 4th Fl, Ste 400
- Calzone's430 Columbus Ave.
- Rose Pistola532 Columbus Ave
- W San Francisco181 3rd St.
- The Green Man36 Riding House Street
- Mushu53 Warren St
- Carat10 Triton St.
