Group Head of PR at blinkbox
Public Relations and Communications | Kingston upon Thames, United Kingdom, GB
As Group Head of PR at blinkbox I'm responsible for consumer, corporate and internal communications for Tesco's successful and fast growing clutch of digital entertainment services spanning movies and TV, music and books.
I'm an award winning communicator with a background in journalism and a wealth of experience spanning PR, brand and marketing for some of the UK's biggest and best loved household names.
Prior to blinkbox, I was Social Media Director at planning & buying specialist Carat, where I set up a team to support client directors and account colleagues in delivering first-class strategy and activation for a diverse range of clients including Santander, The Royal Navy, Vauxhall, Lego, Disney and Diageo. Previously, heading up social media at the UK's largest commercial broadcaster ITV, I led the development of vibrant communities around programme and channel brands, boosting engagement and developing commercial opportunities.
Considerable experience spanning: PR, marketing and brand strategy, social media marketing, content marketing, video format development, editorial and publishing, SEO, crisis communications, social media monitoring, digital performance marketing (social media advertising, native advertising, PPC, display and video advertising), social media policy & guidelines, internal communications and commercial and corporate communications.